BERETTA 1526-2026

The gold token that embodies five centuries of excellence

To speak of Beretta is not to speak of a simple brand of weapons. It is to evoke a lineage, a continuity almost unimaginable in modern industrial history.

In 1526, Bartolomeo Beretta delivered his first cannons to the Republic of Venice. In 2026, the Italian company will celebrate 500 years of uninterrupted existence.

Between these two dates, a discreet but powerful symbol emerged: the 1526 commemorative token.

An object, not a product

At first glance, the token is intriguing. Small, dense, and understated, it seeks neither ostentation nor marketing appeal. And that is precisely where its strength lies.

This token is neither currency, nor a promotional gadget, nor an item intended for mass sale.

They fit perfectly within the Beretta tradition: do little, but do it right.

1526: DNA etched in metal

The number 1526 is not decorative. It is foundational.

It marks the official birth of Beretta and recalls a rare truth: very few companies can claim five centuries of continuous activity, even fewer under family control.

The modern graphic design often associated with the token - sometimes represented by the symbol 5↑1↓6 - reflects this desire to link heritage and future, without ever denying one for the other.

Why a gold token?

The choice of gold (or a noble alloy) is anything but trivial.

Durability: gold transcends time, like Beretta.

Transmission: it is not a disposable object, but an artifact intended to be preserved.

Recognition: it is given to partners, artisans, retailers and key players in the Beretta ecosystem.

This token is a mark of consideration, not a marketing tool.

A marker of the 500th anniversary

As 2026 approaches, Beretta enters a phase of measured and controlled celebration.

The 1526 token acts as a symbolic milestone: We do not celebrate the past.

We confirm our continued presence.

It accompanies certain major events, limited collections and institutional moments, without ever being prominently featured.

Real value, future value

The token's value is not defined by an official price, but by:

• its rarity

• its submission context

• its condition

• and its origin

In the world of collectors, this type of object becomes, over time, a tangible witness to a specific historical moment. A fragment of world industrial history held in the palm of your hand.

The Beretta spirit, in condensed form

This token alone encapsulates the philosophy of the house:

• discretion rather than display

• heritage rather than trend

• continuity rather than rupture

At a time when everything is becoming digital, ephemeral and instantaneous, Beretta chooses metal, weight, and long-term time.

A token.

Five centuries.

And always the same signature.